A. To promote the health, safety and welfare of the public;

B. To encourage the development of visually sensitive functional and pedestrian oriented commercial and residential developments;

C. To encourage commercial and residential developments that will contribute to the stability and integrity of a safe and attractive neighborhood and planning area;

D. To recognize that aesthetic and functional considerations along with environmental review contribute toward an enhanced environment;

E. To recognize that aesthetic considerations are appropriate in order to protect property values of adjacent properties and to ensure that multi-family developments contribute to desirable neighborhood character.

F. To provide opportunity for higher residential densities and smaller lot sizes through superior design standards.

G. To contribute, through the use of design review, to the city’s economic development by promoting healthy, vibrant and attractive residential, commercial and industrial areas that will attract additional private investment. (Ord. 1264 §1, 2006; Ord. 944 §1 (part), 1992).