A. Promote the goals and policies of the Comprehensive Plan;

B. Promote economic vitality of the city’s business districts and corridors;

C. Ensure that signs are compatible with the desired character and identity of Lacey and its various districts and corridors;

D. To recognize free speech rights by regulating signs in a content-neutral manner;

E. To promote the free flow of traffic and protect pedestrians and motorists from injury and property damage caused by, or which may be fully or partially attributable to, cluttered, distracting, and/or illegible signage;

F. To prevent property damage, personal injury, and litter from signs which are improperly constructed, poorly maintained, or of flimsy materials;

G. To protect property values, the local economy, and the quality of life by preserving and enhancing the appearance of the streetscape;

H. To provide consistent sign design standards;

I. To promote signs that are designed appropriate to the site’s existing and planned context, including the size and characteristics of the site, the speed limit of the fronting street, and the envisioned character of the applicable area per adopted plans;

J. To provide an improved visual environment for the citizens of and visitors to the city and to protect prominent viewsheds within the community; and

K. To enable the fair and consistent enforcement of these sign regulations. (Ord. 1454 §2 (part), 2015).