Any person who shall fail or refuse to pay the tax herein when required, or who shall willfully disobey this chapter or any rule or regulation promulgated pursuant to this chapter by the city manager, shall be, upon conviction thereof, punished by a fine not to exceed $500.00 or by imprisonment in the county jail for not more than six months or by both such fine and imprisonment. Any fine shall be in addition to the tax and delinquency penalty required. Officers, directors and managers of any organization conducting gambling activities shall be jointly and severally liable for the payment of said tax and for the payment of any fine imposed hereunder. (Ord. 362 §1 (part), 1974).